{"id":876,"date":"2021-11-11T03:22:56","date_gmt":"2021-11-11T03:22:56","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=876"},"modified":"2025-07-03T14:53:36","modified_gmt":"2025-07-03T07:53:36","slug":"artikel-inovasika-tentang-digital-marketing-8","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/artikel-inovasika-tentang-digital-marketing-8\/","title":{"rendered":"Apa Itu Digital Marketing?"},"content":{"rendered":"<h3><strong><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Apa Itu Pemasaran Digital?<\/span><\/span><\/strong><\/h3>\n<p><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Digital marketing adalah suatu kegiatan promosi, baik untuk mempromosikan sebuah merek, produk ataupun jasa menggunakan media digital. <\/span><span style=\"vertical-align: inherit\">Namun tahukah kalian bahwa digital marketing ternyata sudah ada sejak lama?<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Istilah digital marketing memang baru-baru ramai seiring dengan banyaknya penggunaan internet. <\/span><span style=\"vertical-align: inherit\">Namun ternyata teknologi digital sudah dipakai sejak tahun 1910. Pada waktu itu ada sebuah stasiun radio yang menyiarkan secara langsung pertunjukan opera dari gedung Metropolitan Opera di New York dan dapat didengarkan oleh orang-orang di beberapa lokasi yang berbeda di New York menggunakan earphone.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Perkembangan komputer dan selanjutnya kelahiran internet memperluas pengertian digital marketing.Digital marketing yang ditenagai internet akan semakin bertaring dalam jangkauan milyaran orang dengan biaya yang lebih murah dari sebelumnya. <\/span><span style=\"vertical-align: inherit\">Berbeda dengan sebelum adanya internet, aktivitas digital marketing kini tidak lagi bersifat satu arah.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Baca Juga : <\/span><b><span style=\"vertical-align: inherit\">Merdeka Berlatih, Guru Tangguh, Anak didik Tumbuh<\/span><\/b><\/span> <b><\/b><\/p>\n<p>&nbsp;<\/p>\n<p>Kelebihan Digital Marketing<br \/>\nKeuntungan utama digital marketing adalah kalian dapat menargetkan pasar yang lebih luas menggunakan biaya yang jauh lebih sedikit dan menggunakan cara-cara yang jauh lebih dapat diukur.<\/p>\n<p><strong>1. Biaya Jauh Lebih Murah untuk Jangkauan yang Sama<\/strong><br \/>\nJangkauan digital marketing yang luas,<br \/>\nAnda bisa menjangkau seluruh dunia (asalkan Anda sanggup memenuhi permintaan dari seluruh dunia) dengan biaya yang jauh lebih rendah dengan memakai website. Namun perlu diingat, kemudahan ini juga diperoleh pemilik bisnis lain termasuk kompetitor Anda.<\/p>\n<p><strong>2. Mempermudah Komunikasi Berkala<\/strong><br \/>\nMempertahankan pelanggan bisa jadi lebih sulit dan memakan biaya daripada memperoleh pelanggan baru. Namun hasilnya sangat sebanding dengan usahanya.<\/p>\n<p><strong>3. Mudah Diukur Efektivitasnya<\/strong><br \/>\nTidak seperti cara pemasaran konvensional yang lebih mahal dan sulit diukur efektivitasnya, platform iklan online dan organik jauh lebih terjangkau dan efektivitasnya sangat dapat diukur.<\/p>\n<p><strong>4. Mudah Disesuaikan<\/strong><br \/>\nKeajaiban digital marketing tidak berhenti di situ. Selain itu memantau performanya Anda juga dapat membuat perubahan-perubahan yang perlu untuk meningkatkan performa iklan bahkan saat iklan sedang berjalan.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Baca Juga : <\/span><\/span><a href=\"https:\/\/inovasika.id\/artikel\/341-2-karyawan\/\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Kegiatan Pengembangan Diri yang Dilakukan oleh Para Karyawan<\/span><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apa Itu Pemasaran Digital? Digital marketing adalah suatu kegiatan promosi, baik untuk mempromosikan sebuah merek, produk ataupun jasa menggunakan media digital. Namun tahukah kalian bahwa digital marketing ternyata sudah ada sejak lama? Istilah digital marketing memang baru-baru ramai seiring dengan banyaknya penggunaan internet. Namun ternyata teknologi digital sudah dipakai sejak tahun 1910. Pada waktu itu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apa Itu Digital Marketing? - Artikel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inovasika.id\/public\/artikel\/artikel-inovasika-tentang-digital-marketing-8\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apa Itu Digital Marketing? - Artikel\" \/>\n<meta property=\"og:description\" content=\"Apa Itu Pemasaran Digital? Digital marketing adalah suatu kegiatan promosi, baik untuk mempromosikan sebuah merek, produk ataupun jasa menggunakan media digital. Namun tahukah kalian bahwa digital marketing ternyata sudah ada sejak lama? Istilah digital marketing memang baru-baru ramai seiring dengan banyaknya penggunaan internet. Namun ternyata teknologi digital sudah dipakai sejak tahun 1910. 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