Strategi Digital Marketing yang Dapat Menarik Pelanggan
Strategi Digital Marketing yang Dapat Menarik Pelanggan
Digital marketing adalah sebuah proses mempromosikan produk atau bisnisKamu secara online melewati beberapa cara. Terdapat banyak sekali cara untuk melakukan pemasaran secara online ini.
Digital marketing menurut para ahli Ridwan Sanjaya dan Josua Tarigan (2009) adalah kegiatan pemasaran termasuk branding dengan menggunakan berbagai media. Sebagai contoh seperti website, blog, email, hingga media sosial.
Sebelumnya, kegiatan pemasaran hanya dapat dilakukan melalui beberapa cara konvensional saja. Seperti memasang iklan pada televisi, kolom iklan koran dan menyebarkan brosur-brosur langsung ke pelanggan.
Seiring munculnya pemasaran secara online banyak lembaga yang menawarkan pelatihan digital marketing. Tentu belajar digital marketing tidak mudah dan membutuhkan waktu serta jam terbang untuk menguasainya.
Memang terdengar mudah untuk melaksanakan kegiatan pamasaran online ini. Tetapi bukanlah hal yang mudah untuk menjadi seorang profesional digital marketer yang bisa diakui oleh perusahaan.
Untuk menjadi seorang Digital Marketer yang baik disarankan untuk belajar tentang ilmu dasar pemasaran online. Hal tersebut bisa dilakukan dengan belajar mandiri atau mengikuti pelatihan digital marketing langsung dari ahlinya.
baca juga: Mengidentifikasi Bakat
Tips Digital Marketing yang Bisa Dilakukan
Seperti yang sudah disebutkan oleh Ridwan Sanjaya dan Josua Tarigan beberapa tips untuk melakukan pemasaran secara online. Seperti menggunakan adwords, website, blog, email dan sosial media.
1. Memanfaatkan sosial media untuk pemasaran online adalah hal wajib
Dimana pengguna sosial media di Indonesia sendiri sudah banyak dengan berbagai jenis sosmed. Seperti Twitter, Instagram, Facebook dan lainnya. Pelajari dan buat workflow digital marketing process dengan tepat. Jika sudah sesuaikan konten dengan target pelanggan Anda secara rutin.
2. Menggunakan pemasaran melalui email
Cara yang dilakukan oleh seorang digital marketer ini adalah dengan cara yang lebih personal. Dengan menggunakan trik tertentu, bisa membuat pelanggan untuk menyetujui jika dikirimkan promosi tentang produk Anda.
3. Menggunakan pemasangan iklan berbayar
Dimana strategi digital marketing ini dengan menyewa jasa ads seperti google ads dan social media ads. Tentu cara ini memang membutuhkan biaya lebih.
baca juga: UMKM Sedini Mungkin Kuatkan Branding
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